Research your team can build from.

CannActuality's public briefs cover the whole market. The vendor work goes narrower: your category, your states, your shelf, your launch window — with the same discipline of dated, sourced, decision-ready analysis.

Request a custom brief Read public briefs first

Pricing on request — scope determines cost, and scope is a conversation, not a checkout page.

What vendors get

Four research products

Ongoing

Trend briefs

The public research stream: consumer and category movement, channel shifts, and regulatory watch, published weekly on the research index. The same desk produces private trend briefs scoped to a single company's watchlist.

Deep-dive

Category teardowns

One category, taken apart: size and growth by channel, strength and format architecture, flavor systems, pack strategy, price ladders, and the repeat-purchase math — ending in the openings a new or reformulated product can credibly take.

Pre-launch

Concept-validation checklists

A structured gate for concepts before tooling and inventory money moves: demand evidence, channel fit, regulatory path by state, naming and claims review against current rules, and the kill criteria to agree on in advance.

Guides

Formulation & positioning guides

Practical guides that translate market data into build specs: strength tiers by channel, format and pack architecture, flavor direction, and shelf positioning — written for product developers, not just executives.

Custom briefs

How to request a custom brief

1. Send the decision, not just the topic. “Should we launch a 10 mg seltzer line in California before December?” scopes better than “beverages.”
2. We confirm scope and sources. You get the questions the brief will answer, the data sources it will draw on, and the delivery date — before work starts.

3. You receive a dated, sourced brief in the same format as the public research: takeaways first, evidence second, product implications last.
4. Follow-up is part of the work. One working session to pressure-test the implications against your roadmap is included in every custom engagement.

Custom research is performed for licensed vendors and verified industry professionals. We do not provide legal or compliance sign-off — briefs flag the regulatory questions your counsel should confirm.

Start

Request a brief

Tell us the decision you're making and the date you need it by:
Email: taugustincst@gmail.com