CannActuality
Cannabis research for product development
Research
Each brief is a self-contained read: the data, what changed, and the product-development implications — with every figure traced to a named source. New briefs are added weekly; see the method for how topics are chosen and verified.
Pre-rolls are America's top category by units. BDSA and Headset data show the 1-gram single still anchors volume, 0.5-gram five-packs drive growth, and infused has crossed half of category dollars — how to build the pack ladder.
Medical marijuana is Schedule III under DEA's April 2026 final order, broad rescheduling is stayed, and the federal hemp redefinition lands November 12 and December 11, 2026. California's AB 8 integration is already running.
Convenience-store hemp beverage sales grew 74% year over year and 10 mg became the leading strength (NielsenIQ). Strength, style, flavor, and pack implications — plus the repeat-purchase problem and the December federal deadline.
California tracked sales fell 7.1% year over year while pre-rolls became America's top category by units (Headset / Custom Cones USA). Where demand is moving and what to build for it.
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